Woolworths Strategy Case Study Solved GNFR

A worked solution to the Woolworths Group analytical exercise — full data analysis, insights, and recommendations.

The solved GNFR (General Goods Not For Resale) case study from a Woolworths Group Strategy Manager hiring round. A 60-minute analytical exercise on fictionalised transactional data: the candidate is asked to (1) identify data hygiene issues — erroneous outlier $ spend values in the raw extract; (2) develop trends and insights; (3) make 2-3 focus-area recommendations to pursue for cost reduction with rationale; (4) flag any additional information that would improve the analysis.

This product is the fully solved version: the worked spreadsheet (cleaned data, pivot analysis, charts, seasonality breakdown) plus the recommendations memo / interview-ready response.

Suits aspiring corporate strategy, procurement, FP&A, MBB and Big 4 consulting candidates targeting the consumer / retail sector. Use as an interview prep artifact or as a reference for how to structure a 60-minute analytical case under time pressure.

What you get

• Candidate brief (email instructions + exercise statement)
• Raw transactional data extract (xlsx)
• Solved analysis: cleaned data, pivots, charts, seasonality
• Recommendations memo with rationale

Sourced from a real-world Woolworths Group recruitment exercise — sanitised, rebranded, and prepared as a tactical study product. Author: Alex Euripidou - Established 1993.